Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly. If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in search of the deal. Inevitably, some don’t come back to hit submit; and if they do come back, many do so with a coupon nailed right to your top line. Again, these are people that were about to purchase anyway –it’s like you want them to be jerks. :) But seriously, I’m amazed every time I see coupon codes featured heavily on GoDaddy and other big sites that should know better.
My friend Rick Galan created DealDino.com, a nice little coupon (affiliate) site that I think is worth checking out. There’s really not a lot to it, but I like that. Personally, I’m not the kind of shopper that will scour the net for deals and then try curb what I really want to whatever deals might be available. Rather, I’m the type that online marketers (like myself) hate: I first find what I want, get to checkout, then scour the net for coupons so I can get whatever I’m already getting at a discount. (I’m a total jerk, I know.)
Anyway, that’s why I like DealDino. Yes, you could view a list of “best deals” or “most recent deals”, but I just select the store I’ve already decided to buy from, then view only the coupons I care about. For me that beats doing a Google search for “toys R us coupons” (for example), selecting a few page results, then using the ‘find’ command to determine where amidst all the keyword stuffing a legitimate coupon link actually hides –if there is one at all.
So if you shop online at all, check out DealDino. It takes about 2 seconds to search for coupons, and it could save you a lot of money.
UtahInventor.org is having its organizational meeting this Saturday. From the website, it looks like it could be a cool group. Here’s the meeting synopsis:
Utah Inventor of the Year for 2006, Dr. Dinesh Patel and other key leaders are scheduled to address an audience comprised of corporate and academic inventors, along with independent inventors from throughout the state, at a one-day symposium on April 28, 2007 from 9:00 a.m. to 12:00 p.m. on the SLCC Miller Campus. The presentation is the first event to be hosted by the newly formed consortium known as UtahInventor.org.
The purpose of UtahInventor.org is to increase awareness and interest in invention and innovation among corporations and universities, and to assist independent inventors and students in charting a course of action for their ideas and projects. UtahInventor.org also hopes to provide an avenue for USTAR, a state agency, to use its vast resources to help innovators. Admission is free.
Anyway, I just wanted to give them a plug. It looks like it might be worth checking out.