Archive for April, 2007

Coupon Codes Can Kill Conversion

Friday, April 27th, 2007

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in [...]

Shameless Plug for DealDino.com

Thursday, April 26th, 2007

My friend Rick Galan created DealDino.com, a nice little coupon (affiliate) site that I think is worth checking out. There’s really not a lot to it, but I like that. Personally, I’m not the kind of shopper that will scour the net for deals and then try curb what I really want to whatever deals [...]

Utah Inventors’ Organizational Meeting

Tuesday, April 24th, 2007

UtahInventor.org is having its organizational meeting this Saturday.  From the website, it  looks like it could be a cool group.  Here’s the meeting synopsis:
Utah Inventor of the Year for 2006, Dr. Dinesh Patel and other key leaders are scheduled to address an audience comprised of corporate and academic inventors, along with independent inventors from throughout the [...]