It’s officially July 7, 2007 — 777 — and I have a distinct impression that today might be the best 777 this millennium. Except for the obvious esoteric number fun, I don’t attribute meaning to it –unless the rapture comes, in which case I’ll quickly edit my post. :)
What I am interested in, however, are search trends. I think Gabe said it best: “It’s interesting that ideas come in and out of the public conscious in a predicable fashion, but more interesting that those trends can be quantified by search trends.”
My prediction: searches for the term “777″ will spike, but not near as much as “666″ did. Besides being a less emotionally charged keyword, “777″ is landing on a Saturday — which means that search volume won’t be nurtured by corporate-sponsored slacker surfing.
Still, I think searches for “777″ will bring Boeing a small share of Google love (think about it), and Amazon may even sell a few more copies of “777 And Other Qabalistic Writings of Aleister Crowley“. We’ll have to wait a bit for Google Trends to catch up and give us the full picture though –again, pending no rapture.
If you’re nerdy and find any of this keyword search trending talk interesting, check out my similar post on cyclical search trends.
As a side note, there are lots of SEO tools out there to analyze keyword popularity and search volume (WordTracker, Overture, and Google Suggest to name a few), and knowing how to use them can make website owners a lot of money. I’m generally more interested in the volume changes rather than total volume (slope vs hight), but you can make money (or get eyeballs) with either.