Jordy Blog

This Christmas our family gift is a years’ supply of food storage –and I’m thrilled to have it.

I decided I’ll also be giving the gift of food storage to my family and friends. No I’m not buying it (although I think a box or a bucket of wheat makes a tremendous gift idea), but I do offer my time as a resource in food planning and food packing. (For anyone who has canned their own food, you know this has potential to be a major time commitment.) The offer is good until next Christmas, but please give me a call right away so we can get you started today.

For those of you who are not my family and friends, I’d still like to help you with your food storage planning; basically determining what food items you’ll need and where you can buy them. I’ll point to a few resources in case you want to do it yourself, but please don’t hesitate to contact me if you have any questions or just need help getting started. I was relieved to have a great friend who talked me through it, and I’d like to pass the favor along.

For anyone who wants to get started on there own emergency food storage, you should check out he following resources:

StockUpFood.com is a free food storage calculator that helps you determine your emergency food planning needs based on family size and how much food storage you would like, whether you want enough for just 1-month or 2 years. StockUpFood.com also helps you track what food storage items you buy (and use) so you can keep a running total of what you need to purchase –plus it gives you a “percentage completed” to help you track progress toward your goal. Very cool –especially for people that want to ease their way into emergency food storage.

The LDS church also has some great resources their provident living website. By far the most useful resource there (for me) was an order form for the dry-packed food products, which are purchasable in bulk sized bags or by the can. It’s easy to fill out out (using the food storage calculator I linked to above), and you can just bring it along to at any Family Home Food Storage location. There you can buy the vast majority of your food storage in large bags, and you can get them at a pretty great price. And if you want your emergency food canned (for longer storage and easy rotation) you can dry-pack can it right on location and just take home the items you need. This is a lot of work, but if you’re doing canned food (instead of bags or buckets) it’s by far the most convenient way to go. You can also buy it pre-canned, (which is even more convenient) but you’ll end up paying more.

The Lindon LDS Family Home Food Storage is only open on Tuesdays and Thursday, but you’ll want to call to check availability in your location. They also lend dry-pack canning equipment out, in case you’ve already purchased food in bags but want it canned.

I should mention that many grocery stores (at least in Utah) have foods like dry wheat and beans by the bucket and the bag. Selection is fairly sparse, and buying a full years’ worth of food would take up several grocery carts; but it can be done. I bought a lot of bulk food stuff at Macey’s, a local grocery chain which has pretty good prices. I wish I’d held off on some of the bagged food I got there since I still want to dry-pack can most of it anyway, but the buckets are a great way to get a little at a time if you need to stretch out your food storage purchases over several paychecks. You can also get large water basins, wheat grinders, empty buckets, and other equipment there as well.

Lastly, if you live in Utah and are (or would like to become) an emergency preparedness junkie, check out UtahPreppers. It’s new, but judging by the people who run it, I think it will probably be a pretty great resource.

If you liked this post, you may want to subscribe to my RSS feed. Thanks for visiting!

My brother Luke sent me a link to a cool online favicon maker he used to make a favicon for my new company, Izeni. It’s pretty easy to use, so I made one for my blog as well. (Yes, it’s that same ugly pic, just smaller). Anyway, it’s kind of fun. If I’d known it would be that easy to do, I would have made a favicon forever ago. :)

It’s End-the-Fed day today. I thought I’d commemorate it by posting a video featuring Peter Schiff (Ron Paul’s campaign finance advisor), who accurately predicted the sub-prime meltdown and the ensuing recession.

Some great quotes (emphasis added):

Our markets are going lower. This is not just a financial crisis; this is an economic collapse. Our entire phony economy is collapsing around us. There’s nothing the government can do to stop it; they should get out of the way and let it happen.

—-

Look, you have to understand: for the past several years everybody thought we had a real economy. We didn’t. We had a bubble. All we did was borrow trillions of dollars from the rest of the world, and we blew all the money on consumption. We can’t pay the bills. The asset bubbles that were inflated by reckless monetary policy are deflating around us, and we’re going to have to rebuild a viable economy; and it’s not going to be easy. A lot of companies are going to go bankrupt during the process. A lot of people are going to lose their jobs, but this has to happen: we have to go back to a sane economy where we save our money and actually make stuff.

—-

I’d be … getting out of the dollar because it’s a bottomless pit. When this dollar stops rallying, it’s going to fall like a stone. That is the next major economic crisis we are a setting up, a major major run on the dollar, and that’s going to have tremendous repercussions for our economy and our markets.

—-

We manufactured our way into becoming the wealthiest economy country in the world, and now we’ve consumed our way into bankruptcy.

—-

It’s time Americans take a long, hard look at the flawed monetary policy that’s behind all of this funny business; and that means understanding the history, operations, and goals of the Federal Reserve. If we don’t figure this out and get back to system of sound money, we may well “wake-up homeless on the continent their fathers conquered“.

It’s frustrating that the only major party presidential candidate that was talking about these issues in any substantial way was written off from the very beginning. But you wanted empty platitudes? Well, you got ‘em.

I missed another Liberty Book Club meeting this week, but I have been reading the books. This month’s book was Murray Rothbard’s The Case Against the Fed, which you can buy from Amazon, The Ludwig von Mises Institute, or download for free (MP3s).

Anyone who wants to really understand the underlying causes of our dangerous boom and bust cycles really needs to read the The Case Against the Fed to understand how the Federal Reserve (and other similar central banks) manipulate our money supply. The Case Against the Fed does an excellent job of explaining how fractional reserve banking, “legalized counterfeiting”, and other other inflationary policies really do rob the poor to feed the rich. The book explains how our monetary policy, controlled exclusively by the Federal Reserve with almost no congressional oversight, is a direct cause of economic bubbles and ensuing recessions (or depressions). It even addresses how and why credit crunches occur.

I wish this book weren’t so painfully relevant, but it is. The Federal Reserve’s manipulation of our money supply has been an underlying cause of so much evil in our time –so much so that most of us have never known anything different. It’s like America suffers from battered-wife syndrome, and we’ve lived with it so long that we really don’t know anything else. The problem is hard to identify (our schools teach almost nothing about economics, let alone monetary policy), and possibly harder to admit. It’s like the whole world groans and doesn’t know why.

The current recession was caused by Federal Reserve. Sure, there were lots of other factors, but the Fed was the great enabler of them all. And now they come on their white horses to save us all. How? By consolidating even more wealth into even fewer hands, meanwhile continuing to destroy our currency.

And what do we get out of it? All we get is more debts and more taxes, “known instruments for bringing the many under the domination of the few…” This whole thing bailout thing is a complete farce.

How much has it cost America to be “rich”? It may well cost us everything.

We are apt to shut our eyes against a painful truth… Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those who, having eyes, see not, and having ears, hear not…? For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth. —Patrick Henry

Please read The Case Against the Fed so you can begin to understand the real truth, and what to do about it. (Yes, the book actually recommends a sane remedy that doesn’t involve guns and pitchforks.) And if you’re interested in joining the Liberty Book Club, contact me and I can put you in touch with the folks that run it.

Also of note, Tomorrow (November 22nd) is End the Fed day. There will be rallies outside 39 Federal Reserve banks around the country, including Salt Lake City. What a great way to raise awareness about a terrible evil! Too long have private bankers manipulated and abused America!

Many of my readers will already know that Gabe and I have been busy launching a business for the last few months.

Well, we’ve finally got Izeni officially incorporated, and since we hope to launch our first product soon, we decided we’d better get something of a corporate website thrown together.

It’s really not much content-wise, but it is live; and it’s just in time for us to start pumping the engines of hype and hearsay. Check it out.

Our other (product) website, which is where the majority of our development has been, will be launched shortly.

So, how do you know you’re a developer in a bootstrapping high-tech startup? You have neither business cards nor a corporate website until your product is nearly ready to hit the market. This is pretty much opposite the spend-all-your-money-making-yourself-look-cool approach that many companies take. I hope our product-first approach is vindicated, but we’ll see. :)

Anyway, sign up for Izeni news updates, and we’ll let you know how it goes.

Until then, anyone know where we can get some great business cards?

From yesterday’s excellent Campaign for Liberty mailer:

After the Paulson $700 billion bailout package passed in early October, we knew it was only a matter of time before Congress moved to use your money yet again to bail out a struggling industry.

Now, a vote to give funds to the “Big 3″ auto manufactures, GM, Ford, and Chrysler, is likely to come up in the Senate tomorrow [today].

Call your Senators today and ask them to oppose bailing out the auto industry, whether with funds from TARP, revisions of previous loans, or any new grants. To find the information for your Senators, click on our “States” page and look for your state. Phone numbers and links to contact forms can be found near the bottom of each state’s page. We have included recommended letters at the end of this email to send your Senator.

Who knew when we started giving out “free money” with no strings attached that other people might want some as well? This whole thing is absolutely scandalous and inexcusable. Bailouts are nothing more than legalized theft.

Please sign up for Campaign for Liberty if you haven’t yet. Hopefully enough people will rally to the cause of liberty that we can put a stop to this kind of crap.

I’m pleased with how much opportunity for personal development and professional networking there is in Utah. Yes, I do want to see it grow even more, but it’s nice have more good options than I could possibly attend.

Tonight for example, the Utah Tech Events and Utah Business Events calendars show four events in which I have genuine interested, all occurring at the same time.  At 7:30 tonight I would be perfectly content to be at any of these four events:

1. Twelve Horses: Brand Evolution
2. Ignite Salt Lake
3. BYU Web Startup Group
4. Utah Python Users Group

Incidentally, I’d also enjoy being at home with my family, but this abundance of events centered around professional networking and personal development shows that Utah really does have a great (albeit budding) tech and business ecosystem. These mostly non-profit knowledge-sharing groups constitute, I believe, some crucial intangibles that are important underpinnings to a vibrant economy. I’m glad to see them, and I’d love to see them grow.

Anyway, there’s no excuse to not be developing your personal and professional skills at some of these events. Just don’t try to substitute them for hard and diligent work. :)

If you’d like to be a contributor to out local tech and business calendars, please ping me or any of the other calendar admins. Especially if you’ve got a utah-based business or tech group and would like a channel to attract more people, we’d love to hear from you.

I just added the BYU Web Startup Group to my comprehensive list of Utah Tech Groups.

From their website:

The Web Startup group was founded to bring together people interested in creating new sites and services online. Group members include web developers (programmers and designers), marketing and business-minded individuals, creative idea people, and others with technology related skills. The group meets regularly to discuss and make Web Startups come to life. If you are interested in making a difference online then join us!

Their next meeting will be this Thursday and will cover Android and “Jump Starting your Website”.

I also added one of the founders, Adam Chavez, to Utah’s Business Blog Aggregator and invited him to contribute his events to the Utah Tech Events Calendar. If you or anyone you know should be added to these Utah business community sites, please contact me.

BTW, there’s also a Utah Business Events Calendar which hasn’t caught on nearly as much. Let me know if you’d like to contribute. Maybe I’ll merge the two calendars in the future; we’ll see.

Anyway, checkout the Web Startup Group. I think they could end up being a really valuable resource to the Utah business and technology communities.

I posted the other day about how universal wishlists are one of the ways the walls of traditional marketing are coming down. In a broader sense, this trend is going on all over the place: the walls of the walled gardens are coming down as big companies realize that customers don’t like to be corralled. Even the quintessentially walled AOL is allowing users to access their Yahoo mail through AOL. They’re still a long way from not sucking, but they’re making steps.

Still remarkably walled: Apple. I understand that uniformity is a big part of their branding, but I predict some of the those walls will come down. Competition from open platforms (like Rockbox for the iPod and Android as an answer to the iPhone SDK) practically ensures it.

And the greatest enemy to walled gardens (at least in the software world): open source. It’s big enough now that even regular folks should start figuring out what it’s all about. Open source is the reason Firefox kicks IE’s butt in terms of useabilty.

Read Eric Raymond’s The Cathedral and the Bazaar for an excellent treatise on the way open source is changing the software world.

Photo credit: historyanorak

Universal Wishlist Review

I’m not a big shopper, especially when it comes to traditional brick-and-morter stores, but the internet marketer in me loves new features that make online shopping more pleasant. Such is Amazon’s new Universal Wishlist feature. (OK, it’s not that new, but it’s still awesome.)

I love Amazon’s Universal Wishlist because it allows me to save items from other online stores right to my Amazon wishlist. Being able to store all of the products I want in one place has made Amazon my de facto shopping site for filing away stuff that I want now, but can only afford to buy someday. It’s my new virtual den of covetousness.

Other similar services exist as well. TheThingsIWant also looks kind of cool, and it has basically the same core functionality.  I haven’t tried it, but they supposedly have a feature that allows you to syndicate your wishlist to your blog. Very cool, and surely they’re getting some affiliate commission from that. I’m not sure that I would ever use wishlist syndication, but I can definitely see it being an interesting component of a personal or family blog.

It occurred to me that Google Product Search must have some similar feature, and sure enough, they do. Google shopping list lets you save products you want and compare prices across tons of online stores. It also lets you save notes and publish products in either a public or private list. Very cool. The biggest feature that it’s missing (for me, anyway) is the ability to make your own wishlist submissions for items from smaller stores (like the Mises.org store) that don’t show up on Google’s radar. Too bad. Still, it’s great if you only buy from big retailers.

Anyway, if you’re online shopping experience has been bound to one retailer, I now pronounce it unbound.

Lessons in Open Marketing

But, you might be asking yourself: “Why would Amazon extend it’s functionality to to other sites? Isn’t that giving away some of its secret sauce, let alone revenue?”

Answers:

1. Amazon uses the Universal Wishlists to make the “long tail” even longer, meaning it allows for even more product to be saved on it’s site. This is not necessarily to their direct benefit (since they don’t get the direct sale) but it does help build a shopping community around their site, and that’s as good as gold.
2. I’m sure Amazon also gets a bit of a traffic boost from this. When else would I ever go from Mises.org directly to Amazon? Having a “Click to add” to my Amazon wishlist right in my browser makes Amazon one click away from any retailer on the net. Now that’s smart. (This is somewhat analogous to building a brick-and-morter store in the mall. Why build right next to your competition? Because you can both benefit from the increased traffic that being in the the place for shopping will bring. If it’s sybmiotic, it works for everyone.)
3. Another win for Amazon: data mining. Suddenly Amazon knows what products I’m “eyeing” from other sites, often their direct competition. That’s great data to have when for making pricing, merchandising, and marketing decisions. That kind of competitive data is priceless, especially to an online store that process and act on that data quickly. Interested in a lawnchair from so-and-so? well here are our lawnchairs. X customer added Y watch from Z store? Why don’t we sell Y watch? You get the picture.

Overall I think implementing the Universal Wishlist a great, although somewhat unintuitive, strategic move for Amazon. It’s gutsy to encourage and facilitate increasing sales for other retailers; but it also builds community, increases site traffic, and provides meaningful (and actionable) data for competive analysis. Plus it builds goodwill –or at least it did for me. I appreciate being able to use Amazon’s wishlist feature wherever I find good products. That’s just good marketing.