Archive for the 'Business' Category

UVEF Free Trial Memberships

Wednesday, August 29th, 2007

My friend John Gilbert sent me this link for a free month of membership in UVEF (the Utah Valley Entrepreneurial Forum). I’ve been attending some of their monthly meetings on an a-la-carte basis and have found them to be generally quite enjoyable. It’s obviously good Utah networking as well. If you’re a Utah entrepreneur or [...]

SCO Stock Dives

Monday, August 13th, 2007

SCOX is down almost 72% so far today –a result of failed litigation. (It turns out they never owned the copyright to Unix after all. Who would have thought?)
Anyway, that’ll teach ‘em. SCO might not be around a year from now, but Linux will.
Viva open source!

SINU - SCO is Not Unix

Saturday, August 11th, 2007

You gotta love this:
Lindon software company SCO Group was dealt a heavy blow Friday when a judge ruled it doesn’t own the rights to the Unix code it has accused IBM of putting into the open-source Linux computer operating system.
In a 102-page ruling, U.S. District Court Dale Kimball tossed out SCO’s claim that it owns [...]

777 - Keyword Search Trends

Saturday, July 7th, 2007

It’s officially July 7, 2007 — 777 — and I have a distinct impression that today might be the best 777 this millennium. Except for the obvious esoteric number fun, I don’t attribute meaning to it –unless the rapture comes, in which case I’ll quickly edit my post. :)
What I am interested in, however, are [...]

Building Stability through Microlending

Friday, June 8th, 2007

I’m happy to see microlending taking root in Iraq because I think business investment is one of the best ways to create stability in any region.  Sadly, the number of sound investments available in any region correlates positively with the stability already in place.  These microlenders are taking significant risks to help fund businesses in [...]

Credit Renting - Loopholes in Credit Reporting Algorithms

Tuesday, June 5th, 2007

My sister Shannon pointed me to this Daily Herald article about an industry that’s taking advantage of loopholes in the credit reporting algorythyms. The article tells how Instantcreditbuilders.com helped Alipio Estruch raise his credit score over 150 points in 3 months by adding him on the accounts of several “credit renters”.
Credit renters are people with [...]

Geni Is Sweet Viral Marketing

Friday, May 25th, 2007

Today’s my little brother Aaron’s birthday, a point that had eluded me until Geni notified me via email:
Dear Jordan Gunderson,
Aaron Gunderson, your brother, has a birthday today.
Click the link below to enter a birthday greeting for Aaron and we’ll deliver it today.
- The Geni Team
Short, simple, useful, and driven by info that I didn’t enter [...]

UtahInventor Wants You

Friday, May 25th, 2007

I don’t really consider myself an inventor per se, but I was impressed by the Utah Inventors‘ inaugural meeting I mentioned earlier and have been wanting to report on it ever since.
The presenters (including Dr. Dinesh Patel) were stellar, and the meeting was well attended (especially for a first go); but I was surprised at [...]

Jordy - Interim GM Ordinaire and Part-Time Schemer

Friday, May 25th, 2007

It’s now been over 3 weeks since I left my job at Overstock. These days I’m working in the souvenir industry as an interim general manager for my brother Jason. It’s sort of like a project manager position since my main focus is to setup systems to run the business more efficiently, but there’s a [...]

Coupon Codes Can Kill Conversion

Friday, April 27th, 2007

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in [...]