Geni Is Sweet Viral Marketing
Today’s my little brother Aaron’s birthday, a point that had eluded me until Geni notified me via email:
Dear Jordan Gunderson,
Aaron Gunderson, your brother, has a birthday today.
Click the link below to enter a birthday greeting for Aaron and we’ll deliver it today.
- The Geni Team
Short, simple, useful, and driven by info that I didn’t enter myself. It was effective: I went to the site (which I’ve been dragging my butt on for months), updated some data, check out some of the features, etc. Through one simple 4-line email that was pertinent to me, I got involved in their product and will continue to play with it. Contrast that to the page after page of useless drivel you receive from most marketers (read “spammers”) and you’ll see why permission marketing really is the way of the future.
BTW, I saw Seth Godin speak in SLC yesterday, and I was impressed. Since it’s already been covered extensively in the Utah blogosphere I’ll refrain from to much comment, but I just wanted to thank Phil, Ash, and everyone else for making it happen. You guys rule!
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Tags: Business, Community Events, Geni, Online Marketing, Permission Marketing, Seth Godin, Viral Marketing
May 30th, 2007 at 9:34 pm
I got that email, too, except mine said, “Aaron Gunderson, your first cousin. . .” I had no idea Aaron had a May birthday. Good for him.
June 4th, 2007 at 7:02 pm
You know the pioneers didn’t have an e-mail system set up to remind them of their sibling’s birthdays… Neither did the Vikings. They simply remembered those significant dates because they loved one another. -By this shall men know that ye are my disciples. A lesson is to be learned for all of us here: Viral Marketing is mo’ betta than love. Amen.
June 4th, 2007 at 9:48 pm
I’m reminded of a Hugh Nibley quote, paraphrased as all good Nibley quotes are: “People can remember their own birthdays.”