Coupon Codes Can Kill Conversion

Friday, April 27th, 2007

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in [...]

Posted in Business, Technology | 3 Comments »

Shameless Plug for DealDino.com

Thursday, April 26th, 2007

My friend Rick Galan created DealDino.com, a nice little coupon (affiliate) site that I think is worth checking out. There’s really not a lot to it, but I like that. Personally, I’m not the kind of shopper that will scour the net for deals and then try curb what I really want to whatever deals [...]

Posted in Business, Technology, Utah | 1 Comment »