Jordy Blog

Coupon Codes Can Kill Conversion

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in search of the deal.  Inevitably, some don’t come back to hit submit; and if they do come back, many do so with a coupon nailed right to your top line.  Again, these are people that were about to purchase anyway –it’s like you want them to be jerks.  :)  But seriously, I’m amazed every time I see coupon codes featured heavily on GoDaddy and other big sites that should know better.

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Shameless Plug for DealDino.com

My friend Rick Galan created DealDino.com, a nice little coupon (affiliate) site that I think is worth checking out. There’s really not a lot to it, but I like that. Personally, I’m not the kind of shopper that will scour the net for deals and then try curb what I really want to whatever deals might be available. Rather, I’m the type that online marketers (like myself) hate: I first find what I want, get to checkout, then scour the net for coupons so I can get whatever I’m already getting at a discount. (I’m a total jerk, I know.)

Anyway, that’s why I like DealDino. Yes, you could view a list of “best deals” or “most recent deals”, but I just select the store I’ve already decided to buy from, then view only the coupons I care about. For me that beats doing a Google search for “toys R us coupons” (for example), selecting a few page results, then using the ‘find’ command to determine where amidst all the keyword stuffing a legitimate coupon link actually hides –if there is one at all.

So if you shop online at all, check out DealDino. It takes about 2 seconds to search for coupons, and it could save you a lot of money.