Jordy Blog

Izeni is Official

Many of my readers will already know that Gabe and I have been busy launching a business for the last few months.

Well, we’ve finally got Izeni officially incorporated, and since we hope to launch our first product soon, we decided we’d better get something of a corporate website thrown together.

It’s really not much content-wise, but it is live; and it’s just in time for us to start pumping the engines of hype and hearsay. Check it out.

Our other (product) website, which is where the majority of our development has been, will be launched shortly.

So, how do you know you’re a developer in a bootstrapping high-tech startup? You have neither business cards nor a corporate website until your product is nearly ready to hit the market. This is pretty much opposite the spend-all-your-money-making-yourself-look-cool approach that many companies take. I hope our product-first approach is vindicated, but we’ll see. :)

Anyway, sign up for Izeni news updates, and we’ll let you know how it goes.

Until then, anyone know where we can get some great business cards?

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