Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly. If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in [...]
Congrats to local Utah entrepreneur Richard Tripp and the folks from Yepic on their new beta release as featured in Digital IQ magazine. For those of you who haven’t heard of Yepic, its an online “content marketplace that enables bloggers and other users to buy and sell premium user-generated content”. It’s a cool idea and [...]
It looks like MarketingSherpa (a great company that sells internet marketing case studies, etc) was just purchased by MEC Labs (MarketingExperiments.com). The MarketingSherpa story (like most successes) is pretty inspiring. Anne Holland talks about it an email just sent out to readers:
“Back in March 2000, when I founded MarketingSherpa from my second bedroom (yes, honestly), [...]
Congrats to “Mr. E” and KFactor Technologies on the recent 5.0 release of their popular open-source flagship product, AgoraCart. AgoraCart is a secure e-commerce solution written in Perl and included in CPanel. This new version has a lot of new features and is going to get some massive distribution, but you don’t need to wait [...]
