Jordy Blog

Coupon Codes Can Kill Conversion

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in search of the deal.  Inevitably, some don’t come back to hit submit; and if they do come back, many do so with a coupon nailed right to your top line.  Again, these are people that were about to purchase anyway –it’s like you want them to be jerks.  :)  But seriously, I’m amazed every time I see coupon codes featured heavily on GoDaddy and other big sites that should know better.

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MarketingSherpa Purchased by MEC Labs

It looks like MarketingSherpa (a great company that sells internet marketing case studies, etc) was just purchased by MEC Labs (MarketingExperiments.com). The MarketingSherpa story (like most successes) is pretty inspiring. Anne Holland talks about it an email just sent out to readers:

“Back in March 2000, when I founded MarketingSherpa from my second bedroom (yes, honestly), I dreamed it would grow to be the most tremendous source of practical research for the marketers of the world. Now we’re at 237,000 readers, three main offices and nearly 700 case studies. It’s been an incredibly satisfying and exhilarating ride!

“And now things will speed up even more. I’ll still be here (naturally.) Our team is just getting bigger — both at the MarketingSherpa brand and also with the ability to lean on the research and technical team at MEC Labs.

MarketingSherpa really does have great content, and it’s always free for a week or so after appearing online. If you like e-commerce, internet marketing, or SEO, you should definitely subscribe to their free “best of weekly” newsletter.