Coupon Codes Can Kill Conversion

Friday, April 27th, 2007

Speaking of coupons, I once read a Marketing Sherpa case study demonstrating that the inclusion of a “coupon code” field in your checkout process actually hurts conversion pretty significantly.  If you think about it, calling out out the fact that a little research could save your customer money entices them to leave your site in [...]

Posted in Business, Technology | 3 Comments »

MarketingSherpa Purchased by MEC Labs

Thursday, November 2nd, 2006

It looks like MarketingSherpa (a great company that sells internet marketing case studies, etc) was just purchased by MEC Labs (MarketingExperiments.com). The MarketingSherpa story (like most successes) is pretty inspiring. Anne Holland talks about it an email just sent out to readers:
“Back in March 2000, when I founded MarketingSherpa from my second bedroom (yes, honestly), [...]

Posted in Business | No Comments »