Jordy Blog

UTOSC 2008 and Utah Business Search Trends

My brother Gabe wrote an interesting post highlighting how Google Trends searches show that Utah is a hotbed of Open Source. It reminded me that I haven’t plugged the Utah Open Source Conference that’s happening this week. This conference is something you don’t want to miss.  I think you can still get tickets.

If your business is still not leveraging open source, you need to stop by to meet some of the people that can help you make it happen.

Now, on a separate nerdy note, I wanted to echo Gabe’s post by pointing out some business terms in which Utahans have peculiar interest according to search data in Google Trends.  When it comes to industry related searches, we rank #1 for Multi Level Marketing, #2 in Outdoor Recreation, and #3 in Telemarketing.

Utah also does a disproportionate amount of searches for online business terms: we rank #1 for SEO, #2 for Internet Marketing, #1 for Web Analytics, and #2 for Internet Business.

Can you think of any other obvious top Utah searches?  I’m looking specifically for business terms; although searches for jello, meth, and vouchers are interesting in their own right.

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Just When I Thought Google Hated Me

I don’t know about you, but my PR was showing as a 1 forever. Not that it really matters since I’m not really selling anything here, but it was kind of annoying. Why wouldn’t Google satisfy my ego like it does for everyone else? (Actually, it was more like, “I don’t suck that bad.”) The crazy thing is that my blog feed page had been showing up at a PR 3 all along, but that made no sense to me, unless Google was using my Google Analytics traffic to determine which of my pages were important –which is very possible. I get a lot more hits on my feed than my regular pages: probably a combination of having savvy readers and a really ugly pic. :)

Still, I suspected (since my content is so darn good) that if I was not unconsciously breaking some cardinal rules, then Google must be was just toying with me using cached data from different data centers. Since I’ve now instantly jumped from a 1 to a 5 doing hardly anything, I think it was the latter; but there’s no way to be sure –it’s just too much of a black box. Being a little opaque plays to Google advantage since it keeps blackhatters from gaming the system. I like that because it makes search result more relevant. But I’ve determined that Google’s antics are enough to drive anybody crazy if they’re trying to use PageRank as any sort of validation measure. Here at home, I’m still showing up at a 1.

So I wish I’d seen this Future PageRank Tool a little sooner. I don’t know how long my PageRank was limboing in Google purgatory, but my big jump tells me it was a while. The Future PageRank Tool basically queries a whole bunch of Google data centers for you, so it’s like the Google Toolbar, only reliable. Had I used it a few months ago, I may had saved myself some counseling. :)

By the way, for those of you who don’t use the SearchStatus plugin for SEO, it’s basically the Google and Alexa toolbars combined and on steroids. If you’re still wallowing in IE sadness, the SearchStatus plugin is yet another reason to use Firefox (YAR2UFF) . Perhaps I’ll highlight the many merits of SearchStatus in some future post, but for now you’ll just have to take my word for it.

So wanna know if Google loves you after all? Check out Future PageRank. If it turns out that Google really does hate you, then take comfort in the fact that “Future PageRank Tool” is somewhat of a misnomer; it really only sees the present. There’s still hope for you and Google in the future, and even there weren’t, MSN isn’t that bad… Lots of people like butterflies… We call them “lepidopterologists”, or more comonly, “weirdos”.